I'm the co-founder of Gee Beauty, along with my mother and two sisters. In 2005, we identified a real white space in the beauty market as dynamic (and busy) working women ourselves. We sought to create a destination that truly catered to the needs of this growing niche, where busy people could access exceptional products and personal services without sacrificing several hours in spas or navigating overcrowded, unedited beauty departments. Gee Beauty is a holistic hybrid that bridges the gap between beauty counter and luxury day spa. 

In 2005, our original flagship space opened in Toronto’s posh Rosedale neighborhood and soon expanded next door with a lifestyle boutique, 6 By Gee Beauty. Shortly thereafter, we opened the Miami Beach outpost along with a full-service website for e-tail, beauty tutorials and exclusive editorial content. I could play with makeup all day, but I really got into the beauty business to connect with people. I’m so inspired by our clients. They energize me to be creative, expressive & to continue to design beauty solutions that help them feel their best.

Like many people, one of the ways I like to communicate & express myself is through my personal style. My look constantly evolves & reflects my lifestyle. As a working mother with three young kids, this has been particularly true for me. I want other moms to know that they can get out the door on time without completely sacrificing beauty - you just need these 4 time saving tips!

Whether I’m off to work or with my family, I’ve come to truly lean on these 4 tips when time isn’t even sparing 15 minutes! It all starts with preparing my skin and having the right tools by my side.

1. Have A Skincare Routine You LOVE

When you’re pressed for time, the key to a flawless makeup application- one that both looks gorgeous and lasts- is a well prepped canvas. 

I have a 3-step routine after I cleanse my face which include Vintner's Daughter Active Treatment Essence, Sunday Riley CEO Rapid Flash Brightening Serum, and Vintner's Daughter Active Botanical Serum followed by Dr. Barbara Sturm's Sun Drops. In a few short minutes my skin is clean, nourished and ready for makeup.

2. Multi-Purpose Foundation

There is a reason why I LOVE Gee Beauty Prime Skin. The formula smooths out my skin and gives it a gorgeous glow. Prime Skin acts as both a Primer and Foundation so I get the coverage I love with the lasting effects that I need. (As a busy mom and businesswoman, I cannot touch up too often during the day.)

3. Brightening Concealer

I’m absolutely obsessed with the Gee Beauty Dual Action Brightening Concealer because it’s both hydrating, brightening and correcting.

I apply it under my eyes, on my eyes as a base shadow, as well as along the center of my face to enhance dimension and brightness where I need it.

4. Blush, Eyes + Lips, 3 In 1!

One of our biggest launches for Gee Beauty this year is our Cheek Sticks, which define multi-purpose makeup- and a must for any working mom or woman on the go! Available in 3 stunning shades, these Cheek Sticks are the ultimate time saving makeup trick, doing the work of blush, lipstick and eyeshadow.

This daily routine keeps me looking and feeling my best, no matter how much time I have! I hope you will give it a try too! Head to @natgeebeauty for my IGTVs featuring more top makeup tips + tricks, product recommendations, and expert advice.

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