Traveling for work? Whether you’re heading to a conference, speaking at an event, or joining a leadership retreat, don’t just pack your laptop and business cards — pack your content strategy too!

Documenting your work trip does more than fill your feed with pretty photos. It demonstrates your expertise, revealing the behind-the-scenes of what it looks like to be you, do the work that you do, or be in the rooms you once dreamed of. And most importantly, it builds trust and credibility with your audience, who gets to see you not just as a professional, but as a human on your own growth journey.

Here’s a simple content strategy to integrate on your next trip that will foster deeper connection between you and your audience.

Set the Intention for This Content Series

The first step to turning a work trip into a digital moment happens before you even board the plane: setting your intention.

Ask yourself what this trip means to you. Is it about making new connections? Landing a big deal? Stepping into your leadership or onto the stage? Learning to slow down in the midst of a packed schedule? Or maybe it’s simply about reflecting and celebrating how far you’ve come. Whatever your answer is, let it guide how you show up online. When your content is rooted in intention, it becomes more than highlight reels — it becomes a narrative your audience can follow.

Pre Trip Content

Once your intention is clear, bring your audience along for some pre-trip content.

Share why you’re going, what you’re most excited about, and even the little rituals that help you prepare. This could be anything from a “pack with me” video, a glimpse at your travel essentials, or a quick story about what you’re manifesting for the trip- this sets the stage beautifully. You’re not just hopping on a plane; you’re inviting your audience to come with you, and that context makes them more invested in what comes next.

Document Your Experience

When you arrive, the real storytelling begins.

Work trips are busy, but they’re also filled with small, golden moments that deserve to be captured. Maybe it’s your biggest takeaway from a keynote, the morning coffee shop that became your reset space during a packed conference, or the outfit you felt most confident in before the big meeting. The beauty is in balancing the professional with the personal — letting your audience see both the thoughtful business leader and the human who orders room service sushi at midnight after a long day.

When going on a work trip, think about repeatable anchor content you can make, like morning check-ins or daily vlogs. Think of it like a daily journal entry. A themed content series can add structure and help you stop overthinking. At the end of the day, you need to do what works for you and keeping your content strategy simple, repeatable, and effective is a win win.

Post Trip Content

When the trip is over, the story doesn’t have to end.

Recapping your overall experience not only gives you more content to share but also helps you process what you’ve learned. Whether it’s a reflection on the top lessons you’re bringing home, a roundup of the best restaurants you tried, or even fun shoutouts for the people you were with that made the trip special, these posts extend the life of your trip and give your audience lasting value.

At the end of the day, a work trip is never just about the meetings or the conference agenda. It’s about the connections you make, the growth you experience, and the moments that shift your perspective. By sharing those layers online, you’re not just documenting travel — you’re building a narrative of who you are becoming as a leader and as a person.

So, the next time you pack your bags for business, remember: you’re not just traveling for work. You’re creating a diary and your audience will love coming along for the ride.