You might’ve been wondering to yourself, “What are some great ways to not only grow my email list, but connect and show my expertise to my audience, to my existing followers and to my new followers?” And guess what? This can all be done with one simple tool called an opt-in page. Or, in other words, a freebie.

A freebie is a powerful tool that takes your audience off of social media, and onto your email list so you can engage with them regardless of what happens to social media platforms. An email list can stand the test of time.

For example, two of my friends and clients got their Facebook pages hacked the other day and they lost so many people from groups they had been building. And, the first thing I asked them was, “Have you been getting people onto your email list?”

Because the best thing about an email list is that it’s yours. It’s not owned by a third party and it’s not subject to a specific platform. Basically, all your eggs aren’t in one basket.

So imagine TikTok goes away and you lose a hundred thousand followers, or Instagram gets shut down and you can’t communicate with your 2,000 followers. How would you sell your products and services? What would happen to your business? It’s time to make your business dependent on no one but you, while also making it a place where you can give all of your followers exclusive access to your content and offers. Basically, moving your business away from the influence of algorithms by finding people who are interested in your content, who say “please have my email and I’ll see you in my inbox.”

And consider this… you’re giving people a valuable GIFT in exchange for their email! To me, this is a win win!

Another super important reason why having an email list is so clutch is because it actually serves as clout and is great when you’re ready to start running Facebook and Instagram ads. 

Now some of you might be thinking, “Ari, who reads emails anymore? Everyone is on social media!” I am here to tell you - I read emails, good emails that is. I buy stuff from those good emails I receive and, most of the time, I actually don’t see those people in my social media. And, I spend quite a bit of time on social media (shame on me for not always working on my business!). 

We’ll get into email writing tactics in another blog post, but for now, let’s focus on growing your email list because without at least 100 subscribers, creating lengthy and value-rich email campaigns won’t be your best ROT (return on time!).

Now here are some freebie ideas to showcase your expertise and truly serve your audience the best way you know how!