Nearly 80% of fortune 500 hundred C suite executives are spending more time and increasingly spending more money to build a strong personal brand and digital presence all their own. The results? A halo effect for their organizations including higher audience engagement, increased sales, new growth opportunities, improved talent acquisition and retention, and much more.

82% of founders with a strong personal brand presence experience more speaking opportunities, more brand partnership opportunities, faster business growth, and higher investor interest.

Why?

Because on average, we spend 68% of online time consuming information developed by PEOPLE who interest us- not logos. We enjoy learning through watching and reading useful information from those we relate to. Not only are we entertained, but over time, this consumption inspires, builds trust, and establishes a perceived relationship between us the people we follow- which is why 60% of the time we are motivated to take action or seek out a product or service after consuming high quality content about it from a person we know like and trust.  In this sense, today’s businesses demand an ambassador to not only drive awareness, but build credibility.

This pattern of behavior extends beyond retail and lifestyle products or services and permeates nearly every purchasing decision. In fact, a 2023 study by Quest Diagnostics found that almost 1 in 4 Americans turn to social media for medical information, a statistic that increases by nearly 40% for Gen Z and millennials.

So how can you build or elevate your brand in a way that actually drives tangible results for your business? Join this webinar, hosted by Nicole Mastrangelo, CoFounder of The Daily Drip, for a step-by-step breakdown on how to become the influencer for your business, followed by an extended open Q&A! Bring all your questions and ASK HER ANYTHING!

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