Wendi Blum Weiss is the founder of Success Blueprint Media, a business and book strategist who helps leaders harness the power of their voice, message, and story to drive business growth and lasting impact. Drawing on 20 years in the pharmaceutical industry and a deep expertise in human performance, Wendi helps executives, entrepreneurs, and industry leaders turn their hard-won experience into authority, impact, and opportunity. Through her signature framework, The Reverse Engineer Method, she has guided 80+ experts to become bestselling authors and build programs around their books that uniquely merge business strategy with peak performance and vitality.