I traded in my successful corporate career in luxury sales and marketing to join my parents in ownership of our 30-year-old family pest control business.

Once implementing dynamic strategies to expand our digital presence through high-impact content and personal branding, the growth became immediate and transformative, and over the course of 7 years, drew the attention of other business owners within the industry and beyond.

Once I recognized this trend in the small business community, I began to volunteer as a mentor, helping owners apply and integrate digital strategies for success in today’s hybrid business landscape. Through mentorship, I became aware of the unique needs and challenges faced by many women in business, particularly regarding imposter syndrome.

The work of personal branding, storytelling, and thought leadership is about more than just building visibility. It’s about honesty and authenticity- being brave enough to be seen for who you truly are. That is what yields high-impact content that truly connects and inspires.

In 2021, I founded The Daily Drip to help businesswomen find their voice and build the courage to amplify it. Today, I serve as CEO and Editor-in-Chief of this innovative omnichannel media platform.  

Our 'for us by us' approach  allows us to provide high-impact content for the modern businesswoman while amplifying the voices of our local female industry experts and expanding their capacity for impact.

From Palm Beach to South Beach, our community continues to expand, evolve and thrive. Next to motherhood, it has truly been the experience of a lifetime to be a part of something so special.

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